TEXT MESSAGING DOMINATES MOBILE
•163 Millions text users in U.S.
–Exceeds 140 Million regular email users
•Volume of text messages exceeds voice calls
•Reasons mobile user prefer text to voice/email
–Un-intrusive
–More welcome than voice interruption
–Easier to manage than voicemail
–Instant receipt of message
–Ability to respond quickly

DEMOGRAPHIC AGE GROUP 18-44 PREFER TEXT MESSAGING
• Born 1981 - 1994
• 90%+ Text Messaging Rate (5)
• Buy 25% of cars by 2010
• In 10 years ~40% of market (6)
• Do not call or email
• 75 Million Consumers in U.S.
- Second largest to Boomer market of 80 million

1 – CTIA
2 – Pew Internet & American Life Project, 2008
3 – Knowledge Networks, 2008 “How People Use Cell Phones”
4 – US Centers for Disease Control and Prevention 2009
5 – CTIA
6 – Bayer Consulting/Deloitte LLP Jan 2009